Lunar Capital

Lunar Capital is a leading consumer-focused buyout firm in China with a highly differentiated approach. They follow a control-oriented, operationally-involved strategy to generate strong returns for their partners.

They deliver on their strategy by taking a very process driven approach. They focus on sectors that are best positioned for consumer growth in China. Within these focus sectors, they seek businesses with strong brands, value propositions to their customers, fragmented markets, high gross margins and the opportunity to grow and streamline with the help of better management and business processes. Once they have identified a strong pipeline, we diligence, negotiate, plan, close, integrate, grow, streamline, partially exit and ultimately realize value for their investors. In each of these ten stages they have a clear set of deliverables that they believe will increase the attractiveness of their businesses to the public markets and strategic acquirers and ultimately drive strong returns for their partners.

They believe that their differentiated approach maximizes their creativity and entrepreneurialism, and that their process enables them to serve as the best possible fiduciaries for their partners, which have been hallmarks of Lunar Capital’s culture.