Liv Labs

Liv Labs (@livlabsfitness) is a US-based, Y Combinator-backed women's wellness innovator. 78 million American women live with pelvic floor weakness and 31M worry daily about leaking. Liv Labs is commercializing the patented Pippa Resistance Spring to boost fitness during exercise and semi-automated self-care coaching to keep them strong and active, lifelong. First orders shipped October 11, 2025.

Pippa inventor, Carly Price, reimagined the humble pillow for Casper and has 41 patents to her name. Company CEO, Melody Roberts, incubated digital service experiences now scaling globally at McDonald's and Panera. Pippa development has been substantially funded by non-dilutive SBIR grants from NIH, NSF, and State of Illinois, based on stellar product effectiveness data and user feedback like, "With this, surgery is off the table."