Lei Phoon

Having been a serial entrepreneur since the age of 17, Lei has been building, growing and selling online businesses locally and abroad, with his specialty lying in scalable online customer acquisition systems.

As the son of a lifelong farmer, he is eager to solve the challenges faced by the farming industry amidst the digital age.

Despite being a firm believer in scale and automation, he's not afraid to get his hands dirty to make the business work.