Jacob Fortinsky

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Co-founder of Novig 

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January 2023


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About Jacob Fortinsky

Jacob is the founder and CEO of Novig. He has experience in investment banking, legislative research, and financial trading. Jacob’s also been a sharp sports bettor for years, and after getting banned from sportsbooks for being profitable and growing frustrated by the inefficiency and discrimination that plague the industry, he set out to build a public betting exchange.

Companies & Work



Novig is a commission-free sports betting exchange that guarantees bettors the best odds and eliminates the need for traditional sportsbooks. We do this by enabling users to bet directly against friends or the market, rather than against the house, making the betting experience more efficient, fair, and, most importantly, profitable. We stand out by ditching the traditional revenue model of retail sportsbooks and leveraging cutting-edge technology to ensure our exchange is liquid and frictionless.

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