Head of Creative Design

In June 2015, Althea was founded to bridge authentic K-beauty to SEAsians.

Despite the increasing popularity of K-beauty items in the world, there was not a one-stop shopping destination where every and anyone in the world could enjoy authentic K-beauty products at a reasonable price, just as Korean consumers do in Korea.

Althea innovates the cross border distribution channel to connect K-beauty suppliers directly
with SEA consumers.

Althea offers comprehensive K-beauty selections at the lowest price to our consumers and strives to become the gateway to the world, most favoured by K-beauty suppliers.

Let’s begin a journey to Korea with Althea now.