Join Date
May 2026
Gender
Not Specified
Age
Not Specified
About Eva Herget
Eva is the Co-Founder and CEO of Misprint.
She left her role as an Equity Analyst at Goldman Sachs to follow her lifelong passion for trading cards, reaching over $500k ARR within three months just by selling Pokemon cards. An alum of the University of Chicago, she studied Economics and East Asian Languages & Civilizations. Eva has published articles in PSA Pop Culture Magazine and TCGplayer Infinite, and also hosts a trading card-focused YouTube channel, Eva’s Binder.
She left her role as an Equity Analyst at Goldman Sachs to follow her lifelong passion for trading cards, reaching over $500k ARR within three months just by selling Pokemon cards. An alum of the University of Chicago, she studied Economics and East Asian Languages & Civilizations. Eva has published articles in PSA Pop Culture Magazine and TCGplayer Infinite, and also hosts a trading card-focused YouTube channel, Eva’s Binder.
Companies & Work
Misprint
Misprint is an all-in-one marketplace that solves the biggest pain point in the collectibles world: opaque pricing. Collectors, investors, and hobbyists currently rely on scattered data from auction houses, online forums, and reseller platforms, making it difficult to know the true value of their items. Misprint streamlines the process by combining accurate pricing analytics with a seamless buy/sell marketplace, making it easier than ever to understand and monetize collectible assets.
Existing marketplaces lack robust, real-time analytics because accurate valuations require deep expertise in both the collectibles domain and advanced pricing algorithms. Misprint’s unique blend of insider trading card knowledge and machine learning allows us to fill this gap.
Building these pricing models requires extensive data infrastructure, deep domain expertise, and cutting-edge ML. Recent surges in the trading card market show that collectors crave transparent valuations.
The global collectibles market is worth tens of billions of dollars. Eva has experienced the scale of this industry firsthand, generating $500k ARR within three months of taking her Pokemon card-selling side hustle full-time. With additional segments like sports cards, comics, and emerging collectible categories, the growth runway is immense.
Co-founders Eva and Jon have been best friends since Exeter, combining finance expertise, a passion for collectibles, and mathematical rigor. By merging Goldman Sachs-level financial analytics with top-tier mathematical talent, Misprint is uniquely positioned to become the go-to platform for fair, transparent pricing in the collectibles space.
Existing marketplaces lack robust, real-time analytics because accurate valuations require deep expertise in both the collectibles domain and advanced pricing algorithms. Misprint’s unique blend of insider trading card knowledge and machine learning allows us to fill this gap.
Building these pricing models requires extensive data infrastructure, deep domain expertise, and cutting-edge ML. Recent surges in the trading card market show that collectors crave transparent valuations.
The global collectibles market is worth tens of billions of dollars. Eva has experienced the scale of this industry firsthand, generating $500k ARR within three months of taking her Pokemon card-selling side hustle full-time. With additional segments like sports cards, comics, and emerging collectible categories, the growth runway is immense.
Co-founders Eva and Jon have been best friends since Exeter, combining finance expertise, a passion for collectibles, and mathematical rigor. By merging Goldman Sachs-level financial analytics with top-tier mathematical talent, Misprint is uniquely positioned to become the go-to platform for fair, transparent pricing in the collectibles space.
