About
We invest time and capital,Ā so great businesses canĀ keep going.
We are a team of investors, building with shared values. We seek to create enduring value for manyānot short-term gain for a few.
We're building with these values:
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PartnershipĀ over time
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We will be a trusted partner to great businesses. Because endurance needs relationship.
Character over timeWe will bring integrity and a Midwestern work ethic to everything we do. Because endurance doesnāt take shortcuts.
Adaptability over timeWe will try, test, learn, and build in pursuit of continuous improvement. Because endurance embraces new possibilities.
ServiceĀ over time
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We seek to honor people and their interests ahead of our own gain. Because endurance requires sacrifice.Ā
Enduring equityĀ is an investment strategy that positions businesses for the great possibilities that can only be built with a long-term outlook. The businesses we invest in are meeting needs and solving problems that make lives and communities better. We ensure they can keep building without the risk of interruption, whether when a founder departs or otherwise.
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The mindset of Enduring Equity:
- Ā Holds a company indefinitely
- Ā Ensures operations and culture continue as they are
- Ā Preserves a founderās legacy and vision
- Ā Develops existing management team
- Ā Creates long-term value for many
- Ā Negotiates without an exit in mind
SaaS & SoftwareFintechConsulting & Professional ServicesVenture Capital & Private Equity
Investment criteria
Pre-seed
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Seed
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Series A
Invests
Series B
Invests
Growth
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- Sectors
- SaaS & SoftwareFintechConsulting & Professional ServicesVenture Capital & Private Equity
- Geographies
- United States
- Round role
- Leads and co-leads rounds
Highlights
Highlights coming soon
Notable work and milestones will show up here.

