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Deema Adada

Founder, BiggerPicture 


Join Date

October 2024

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About Deema Adada

Deema spent 15 years in leadership roles at Coyote Logistics and Uber Freight, driving significant innovation in the supply chain industry. During that time, she felt the acute challenges of siloed technology and workflows across the supply chain resulted in less than 1% of shipments could be handled without human intervention, which propelled her to found BiggerPicture.

Companies & Work

BiggerPicture

BiggerPicture

BiggerPicture is a B2B SaaS solution that automates the scheduling of pick-up and delivery times for trucking companies and warehouses. 75% of shipments are still scheduled over phone calls and emails.

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