CJ Lee

If you're thinking of the one person who is able to start, grow and scale a boutique personal training studio brand, that has to be CJ and here's why...

Started off his personal training career in a country known for sheeps causing traffic jam, then moved on to work (as a PT still) in a city with a nickname "city of angels" and eventually, back to his root, Malaysia, co-founded the most established personal training studio in Malaysia - The Playground Fitness,

CJ has bagged a wealth of experience in the fitness industry across multiple countries and has deep understanding of what it takes for a boutique personal training studio brand to excel not just in the typical P&L (Profit and Loss), but also (PURPOSE and LONGEVITY)

Currently working on taking a new upcoming boutique personal training studio brand to scale throughout Malaysia, then South East Asia, and eventually, Asia.

Not your typical leader from the corporate-like fitness brands where the negative impact of hierarchy is real (high personal trainers turnover rate as a result), CJ and his partners are working on a unique mechanism that allows the ultimate career fulfillments amongst all team members (trainers, management staff etc), and eventually, allowing passionate trainers to still be able to play a part in the industry regardless of age.

Core values: Humble, Happy, Honest, Hungry

*P.S.: Currently on a look out for investment partners to grow together with a possible IPO or M&A in the pipeline.