CircleUp

CircleUp is the investment platform providing capital and resources to innovative, early-stage consumer brands with a modern, scalable approach to private markets.

CircleUp is comprised internally-managed funds, a credit program and private marketplace of institutional investors, which are powered by Helio, CircleUp's proprietary machine learning platform. Helio collects and analyzes billions of data points to evaluates 1.2 million consumer businesses and predict future business success.

Founded in 2012, CircleUp is backed by Union Square Ventures, Collaborative Fund, GV, Canaan Partners, QED Advisors, and former leaders of Goldman Sachs, Capital One and Stanford Endowment.

CircleUp is on a mission to empower entrepreneurs with the funding and support that they need to thrive. Having identified over a hundred successful brands, we use our Helio business intelligence platform to increase the speed, quality and objectivity of decision-making in the private company landscape through a unique application of data and machine learning technology.