About
Active Partners is a consumer-focused investment firm, partnering with visionary founders to create world-class businesses. We invest in mission-driven brands that redefine entire categories and build communities that inspire and delight consumers.
Since 2004, we’ve been investing exclusively in the consumer sector, supporting founders to build iconic brands and fulfill their ambitions through all stages of growth.
For consumer businesses poised for rapid growth, we invest an average cheque size of £5- 15m. Your business may be yet to break even, but is growing fast, has a strong product-market fit, and is experiencing high levels of customer engagement.
We invest £200k – £1m into mission-driven brands, consumer technologies, and the platforms powering their success. If you’re an early-stage business reshaping the consumer economy, we want to hear from you.
Investment criteria
Pre-seed
—
Seed
Invests
Series A
Invests
Series B
Invests
Growth
Invests
- Sectors
- RetailE-Commerce & MarketplacesVenture Capital & Private Equity
- Geographies
- Belgium · Denmark · Israel · Spain · United Kingdom · United States
- Round role
- Leads and co-leads rounds
Highlights
Highlights coming soon
Notable work and milestones will show up here.

