Serena Ventures

We do VC differently through standout strategies, bold initiatives, and a global network of investors, business leaders, and influencers.

Through a champion mindset and unparalleled network, we empower founders to change the world. Since 2014, Serena Ventures has advocated for founders who exemplify innovation, while promoting the emergence of companies from women and people of color.

We believe that investors should be catalysts for change, which is why we invest in products and ideas that unlock doors for founders and add value for investors, creating opportunities for an enhanced way of living for us all.

As a world-class athlete, businesswoman, philanthropist, and mother, Serena Williams knows what it takes to win. She has persevered to become one of the top tennis players in history with 23 Grand Slam titles.

Serena began actively investing nine years ago when she saw the impact that startups had on everyday lives; in building Serena Ventures, she has been able to multiply that effort.