Poplar Ventures

Life is short…choose your partners carefully.

We invest in companies that deliver B2B software technology services via the cloud using a subscription-based business model. The solution doesn’t have to be bleeding edge but it should give the company a unique opportunity to target a new emerging market or to disrupt an existing market. In either case, this means potential for outsized growth.

We will invest anywhere in the U.S. but our roots are in middle America and we like the fact that companies here tend to be a little more pragmatic. We will not be shy about investing for growth when the conditions warrant, but growing your business in a capital-efficient manner works just fine too.

We prefer to invest our initial capital once the company has achieved at least $1 million in annualized recurring revenue. This means better clarity on customer traction and the operating characteristics of the business. Having said that, most of our investments have come from pre-existing relationships, so we do like to get to know entrepreneurs early.