Imaginary

Imaginary invests at the intersection of retail and technology.

Based in New York City, Imaginary was founded in 2017 with a mission to back the most exciting businesses across the consumer landscape and has quickly established itself as a leading venture capital firm across all investment sectors.

As the landscape shifts rapidly, this vision has expanded to include powerful technology solutions that enable evolution. Imaginary believes putting the consumer at the heart of everything they do by consistently reevaluating their needs.