Felix Capital

We are a venture firm for the creative class, at the intersection of technology and creativity, focused on opportunities in the digital lifestyle.

Our mission is to support entrepreneurs with big ideas, to help them build strong brands that stand out and that move the world forward. We ambition to partner with the best entrepreneurs, the creative agents of change of digital lifestyle.

Our world isn't black and white, things are never obvious, and making investment decisions requires conviction. We are very clear on the type of companies and founders we want to back and will act fast when we find them.

We like to meet founders early, build a relationship, long before any transaction, and set common goals. As a small and focused firm, every investment we make matters, making us more aligned with founders.

We are just like the companies and entrepreneurs we want to back. We are hungry, scrappy, a start-up with big ambitions. The best founders will always have options.  We want to convince them to partner with us and earn the right to be the 1st call, for good or bad news.

We have a poster in our office that says just that. That's our style. We do the work. We aim to behave impeccably as integrity and work ethics matter, a lot. We love what we do and love when we get referrals through the founders and teams we work with. Our reputation is one of the best measures of our performance. 

We look at every opportunity through a simple lens. We love passionate, mission-driven founders, who can scale with their business. We look for companies with a global ambition, including the ability to conquer the EU & US markets, where we can help. Finally, we seek companies with a mission, a soul, and the ability to craft a unique proposition thanks to technology.

We are not a generalist firm. We focus on Digital Commerce, Creative Culture, and Connected Life (including well-being, reinvention of cities, and modern workplace), where we have conviction, domain knowledge, and clear investment themes. We offer flexible capital, investing $1 million to $10 million, typically in the first or second rounds, and up to $50 million at the growth stage or even later in breakout companies in our target segments.

We chose the hardest route, starting a new firm from scratch, assembling our investors, our advisors, and our team members one by one, in alignment with our vision and mission. We are building a Partnership by choice, for the long term.

Felix means "happy" in Latin. That's our way of saying that we want to back entrepreneurs who are focused on product, and on making their customers happy. Felix also means "lucky" in Latin, which always helps an investor! We wanted a name that is approachable, personable, reflecting our style - professional, but with a sense of humour - and not just full of testosterone like many VC brands.