Singapore-based logistics startup company, Ninja Van has enhanced its supply chain management solutions by expanding existing services into new markets and making more services available to Small and Medium Enterprises (SMEs) across the region.

These enhancements are part of the US$100 million that the firm has committed to investing in its logistics business and developing the accompanying eco-system of supply chain management products and services, Ninja Van said in a statement.

Key Highlights

• The company's Ninja Direct service, an end-to-end procurement solution for SMEs, was initially launched in Thailand during January.
• Ninja Direct is now made available in the majority of the markets Ninja Van operates in including Malaysia, Indonesia, Vietnam, and the Philippines.
• The demand for Ninja Direct’s services has increased 5x in the past 2 years, with over 2,000 active merchants currently using the service.
• Several products were launched by Ninja Van in the last 2 years which include Ninja Financial Services, a solution that offers merchants direct access to cross-border payments and trade financing; Ninja Fulfilment, a streamlined service to facilitate physical inventory management; and Ninja Mart, a distribution platform that connects household brands to independent sellers in Malaysia and Vietnam.
• In September 2021, the company mentioned that it has successfully raised US$578 million in a Series E funding round, with Alibaba Group as one of its investors.

"Today’s supply chains are complex networks of suppliers, transportation, financial service and manufacturing partners, many of which are changing on an ongoing basis. The ability to navigate and build resilient supply chains is a crucial part of any business’s success," said Firas Alsuwaigh, chief strategy officer of Ninja Van.