Shopee wants to be everywhere in the world; now entering France after Poland and Spain

Shopee is already in Southeast Asia and Latin America, with plans to enter India

Shopee wants to be everywhere in the world; now entering France after Poland and Spain | BEAMSTART News

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Shopee, the largest online marketplace in Southeast Asia, has grand ambitions to dominate the e-commerce industry.

The company is reportedly entering several European countries as part of an extremely aggressive push to capture the market.

Key Highlights

  • Shopee has recently expanded its operations to France without making any changes to its brand name.
  • In France, Shopee will compete with major players such as Amazon, AliExpress, and local portal Cdiscount.
  • The company began its aggressive European expansion early September, entering Poland and subsequently Spain.

Why It Matters

  • While Shopee's expansion into the European market has its own set of localizations, it appears that the company's website and mobile apps follows a similar interface layout to its Southeast Asia counterpart.
  • In just a short span of time, Shopee is already one of the top Android apps in Poland and Spain.
  • Shopee currently has 343 million monthly visitors, with revenues expected to cross $5 billion this year.
  • The company is also growing aggressively in Latin America, with operations in Mexico, Chile, Colombia, and Brazil.
  • Shopee is also reportedly planning to expand to India, where it is currently ramping up hiring in the country.

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