ShopeeFood, the food delivery service by popular e-commerce platform, Shopee, is now in Malaysia.

The company recently announced that the service will officially be available starting from 24th September (tomorrow).

Key Highlights

• ShopeeFood will be available in Malaysia's capital city starting from 24th September.
  
• The company touts that its launch will include many promotions and free food deliveries.
• ShopeeFood will gradually be rolled out to other parts of the country in the coming weeks — starting with major cities.
• Unlike Indonesia and Vietnam where ShopeeFood has a standalone app, users in Malaysia can order food directly on the Shopee e-commerce app.

Why It Matters

• ShopeeFood's initial rollout in Malaysia's capital city will serve approximately 8 million people on the onset.
  
• Most sellers on ShopeeFood are similar to Grab Food and Foodpanda, making its presence a potentially significant threat to their market share.
• Shopee has also been investing heavily in logistics and delivery fleets in the country, aiming to provide end-to-end services in its ecosystem.
• Aside from ShopeeFood, the company has also been heavily pushing out its digital wallet solution, Shopee Pay, to retailers.