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Twitter launched 'Stories' (Fleets) last year; now they're shutting it down due to low usage

Twitter Fleets were in direct competition to Instagram and Snapchat "Stories".


Twitter launched 'Stories' (Fleets) last year; now they're shutting it down due to low usage | BEAMSTART News

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Late last year, Twitter launched its very own version of Instagram Stories, also known as "Fleets".

As of today, the company announced that it will be discontinuing the service.

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Key Highlights

  • Twitter announced earlier today that the company would be shutting down its "Fleets" feature later this year, after less than a year since its launch.
  • The service will be available until 3rd August before being removed completely from the app.
  • The news was announced in a blog post, which included reasons why the company is shutting the service down.

Why It Matters

  • Fleets was meant to be Twitter's take to compete with rivals Instagram and Snapchat, but was unfortunately launched a little too late.
  • Twitter's Fleets did not garner much usage, and according to the company, "we haven’t seen an increase in the number of new people joining the conversation with Fleets like we hoped".
  • At present, both Facebook and Snapchat dominate the ephemeral vertical posting format that is widely popular with the younger audience today.
  • Moving forward, Twitter will be experimenting with "bolder" features to create "other ways for people to join the conversation and talk about what’s happening in their world" — most likely starting with Spaces, a Clubhouse clone.

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