Late last year, Twitter launched its very own version of Instagram Stories, also known as "Fleets".
As of today, the company announced that it will be discontinuing the service.
- Twitter announced earlier today that the company would be shutting down its "Fleets" feature later this year, after less than a year since its launch.
- The service will be available until 3rd August before being removed completely from the app.
- The news was announced in a blog post, which included reasons why the company is shutting the service down.
Why It Matters
- Fleets was meant to be Twitter's take to compete with rivals Instagram and Snapchat, but was unfortunately launched a little too late.
- Twitter's Fleets did not garner much usage, and according to the company, "we haven’t seen an increase in the number of new people joining the conversation with Fleets like we hoped".
- At present, both Facebook and Snapchat dominate the ephemeral vertical posting format that is widely popular with the younger audience today.
- Moving forward, Twitter will be experimenting with "bolder" features to create "other ways for people to join the conversation and talk about what’s happening in their world" — most likely starting with Spaces, a Clubhouse clone.