Shopee, one of Southeast Asia's largest e-commerce platforms, will be launching their very own food delivery service in Malaysia.

Also known as ShopeeFood, this move comes after the company launched its food delivery service in Indonesia last April.

Key Highlights

• Shopee will be setting up ShopeeFood, the company's own food delivery service, starting with Malaysia.
• In a recent Facebook post, Shopee announced that the company is actively looking for food delivery partners in Malaysia's capital city, Kuala Lumpur, and neighbouring state, Selangor.
  
• The company also announced that it will be expanding to more cities soon.

Why It Matters

• Shopee could potentially become a large threat to both GrabFood and Foodpanda, 2 of Malaysia's largest food delivery services.
• Recently, AirAsia also entered the market with the launch of AirAsia Food, charging significantly lower commissions to merchants (15%) as compared to GrabFood and Foodpanda (30%).
• ShopeeFood’s Malaysian launch follows a similar modus operandi as its entry into Indonesia (since April last year), beginning with a social media post for recruitment before officially launching through a 30-second introductory video.
• Shopee is the first e-commerce company in Southeast Asia to launch its food delivery service in both Indonesia and Malaysia
• Shopee's parent company, SEA Group, recently raised $884 million via their IPO.