Apple is taking privacy further by preventing email tracking too

Apple's upcoming iOS 15 update will significantly reduce tracking in email


Carl Adrian

8 Jun, 2021

Apple is taking privacy further by preventing email tracking too | BEAMSTART News

For Apple, privacy is more than just a "marketing gimmick", it's a huge part of their business strategy.

With the upcoming release of iOS 15, Apple will soon limit tracking in emails, which could significantly affect the way businesses (and advertisers) measure their campaign performance with their users.

Key Highlights

  • Apple introduced a slew of new privacy features at yesterday's WWDC event.
  • iOS 15 will soon limit tracking within emails to keep the user's identity anonymous.
  • Senders will no longer be able to track recipients' IP addresses, as well as when they open emails.

Why It Matters

  • Emails are primarily one of the most effective ways for businesses to reach their customers, and many businesses adopt tracking mechanisms to understand campaign performance.
  • Senders typically embed a line of code (usually via an image) — when the image loads, it makes a call to the sender's server to track that the email has been read.
  • With iOS 15, senders could potentially have much less information on their recipients.
  • There is a possibility that Google may introduce similar features to Android in the coming months.

Already a member?

Sign in to read this article & enjoy the following:

  • Access to members-onnly content, events, and more
  • Connect with a global community of CEOs, Business Owners, and more.
  • Free Business Feature & Profile Listing
  • Post Unlimited Jobs & Hire Talent Effectively
  • Connect with Investors and Fundraise
  • Search through entire members, companies, and investors directory
  • and lots more!

Latest Jobs

Founding Engineer — Medical AI Agents

Dench.com

New York,

Full Time

USD 100000 — USD 200000 yearly

Software Engineer

Agave

California,

Full Time

USD 130000 — USD 240000 yearly

Business Operations

Giga

California,

Full Time

USD 100000 — USD 130000 yearly

Founding Private Equity Strategist

Keye

New York,

Full Time

USD 150000 — USD 250000 yearly

Product Engineer (Remote)

Downtobid

Full Time

USD 90000 — USD 150000 yearly

Founding B2B Sales Lead

AlgoTest

Delhi,

Full Time

USD 800000 — USD 1200000 yearly

Backend Developer (Scala/Java)

Swif.ai

Full Time

USD 40000 — USD 70000 yearly

Founding Product Engineer (Frontend)

Miracle

California,

Full Time

USD 140000 — USD 170000 yearly

Generalist Hacker - GTM specialist

Turing Labs Inc.

California,

Contract

USD 50000 — USD 100000 yearly

Software Engineer (New Grad to Mid-Level)

Foundry

California,

Full Time

USD 100000 — USD 150000 yearly

BEAMSTART is a hub for everything Startups, Entrepreneurship, and Innovation. Connect with a global community of people, and stay updated with the latest startup jobs, news, and discussions.

 
© 2016 - 2025 BEAMSTART. All Rights Reserved (Legal).