Android to soon let users 'opt-out' of ad-tracking; following Apple's privacy footsteps.

This will give Android users more privacy and control over how advertisers track them.


Ken Ho

7 Jun, 2021

Android to soon let users 'opt-out' of ad-tracking; following Apple's privacy footsteps. | BEAMSTART News

When Apple launched iOS 14.5, one key feature the update had was the ability for users to "opt-out" of advertising tracking.

This meant that app developers had to explicitly ask users for their permission before they are allowed to "track" users and offer them "personalized ads" — Google is now following suit.

Key Highlights

  • Google is following Apple's footsteps by letting users "opt-out" of ad-tracking on Android devices.
  • Developers will no longer have access to the device's "Advertising ID" (it will now return a string of zeroes).
  • This new change will take effect late 2021, starting with Android version 12.

Why It Matters

  • This new change could significantly affect companies in the advertising space, most notably Facebook.
  • This will also affect advertisers seeking to offer more personalized ads to users, as previously apps were able to identify who the user was via an "advertising identifier".
  • While Google is also in the advertising space, the severity of this change affects the company less compared to Facebook due to the simple fact that the company owns the Android operating system.
  • Current Android phones already have the option to "opt out of Ads Personalization", however this is currently hidden in the device settings.

Already a member?

Sign in to read this article & enjoy the following:

  • Access to members-onnly content, events, and more
  • Connect with a global community of CEOs, Business Owners, and more.
  • Free Business Feature & Profile Listing
  • Post Unlimited Jobs & Hire Talent Effectively
  • Connect with Investors and Fundraise
  • Search through entire members, companies, and investors directory
  • and lots more!

Latest Jobs

Founding Frontend Software Engineer

Vapi

California,

Full Time

USD 150000 — USD 300000 yearly

Founding Engineer

Bloom

Zurich,

Full Time

USD 100000 — USD 150000 yearly

Founding Engineer

Nowadays

California,

Full Time

USD 110000 — USD 170000 yearly

AI Engineer

Mercura

Bavaria,

Full Time

USD 60000 — USD 80000 yearly

Founding Engineer (Backend)

Pally

California,

Full Time

USD 120000 — USD 240000 yearly

Account Executive

Novoflow

California,

Full Time

USD 200000 — USD 250000 yearly

Sales Development Representative

Usul

California,

Full Time

USD 70000 — USD 150000 yearly

Senior Software Engineer

Crustdata

California,

Full Time

USD 150000 — USD 220000 yearly

Founding Recruiter

Giga

California,

Full Time

USD 110000 — USD 170000 yearly

Hardware Engineer

Makani Science

California,

Full Time

USD 65000 — USD 130000 yearly

BEAMSTART is a hub for everything Startups, Entrepreneurship, and Innovation. Connect with a global community of people, and stay updated with the latest startup jobs, news, and discussions.

 
© 2016 - 2025 BEAMSTART. All Rights Reserved (Legal).