In a speech during the company's official launch, Vinod Sekhar stresses the need for a "moderate news portal for the current generation", one that ensures Malaysians are informed of the truth surrounding the events unfolding around them.
"Lets create a news portal for this generation. Down the center. Moderate. Down the middle. That talks about the news, that gives the news as it is, without varnish, without pushing one way or other, and accepting that the Malaysian public are smart enough to work out what's right and what's wrong", mentioned Vinod Sekhar in the launch speech.