Zepto turns LinkedIn purple with Cafe campaign, but is the marketing act anything new?

Quick Summary:

Earlier this month, Zepto revamped and launched its cafe nationwide, and the LinkedIn wall seemed to turn purple (Zepto’s brand colour) for the day, as "Zeptonians" took to LinkedIn to share their Zepto Cafe experience.

Quick commerce is the talk of the town, and leading sector players—Zepto, Blinkit, and Swiggy Instamart—are trying their best to be at the top of their game.

Besides the top leadership, many "Zeptonians" shared their coffee experiences on LinkedIn, emphasising the 10-minute cafe deliveries.

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Article Details

Author / Journalist: Debolina Biswas

Category: StartupsEconomyBusiness

Markets: IndiaMali

Topics: Linkedin Purple Launched Zepto Marketing Quick Brand Employee Cafe Policy Privacy

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-27 @ 12:44:11 (11 hours ago)

News Timezone: GMT +8:00

News Source URL: yourstory.com

Language: English

Article Length: 388 words

Reading Time: 3 minutes read

Sentences: 27 lines

Sentence Length: 15 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © YourStory

News ID: 23905954

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About YourStory

Main Topics: StartupsEconomyBusiness

Official Website: yourstory.com

Update Frequency: 29 posts per day

Year Established: 2008

Headquarters: India

News Last Updated: 9 hours ago

Coverage Areas: India

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