Zara Launches Livestream Shopping for Chinese New Year with Bambuser’s Tech

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Fashion giant Zara has teamed up with Swedish video commerce pioneer Bambuser to introduce a livestream shopping platform in China, marking a significant expansion of its digital strategy in one … The post Zara Launches Livestream Shopping for Chinese New Year with Bambuser’s Tech appeared first on Scandasia.

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The campaign was a massive success, attracting thousands of viewers who shopped live during the event.

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Article Details

Author / Journalist: Gregers Møller

Category: Business

Markets: ThailandChinaOmanSwedenVietnam

Topics: Fashion Bambuser Zara

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-01-17 @ 03:31:22 (1 days ago)

News Timezone: GMT +8:00

News Source URL: scandasia.com

Language: English

Article Length: 322 words

Reading Time: 2 minutes read

Sentences: 13 lines

Sentence Length: 25 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Scandasia

News ID: 25228426

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News Last Updated: 2 days ago

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