Pixelic has been also working on building multiple products in parallel within Relate that are deeply integrated and seamlessly interoperable.“Currently we link software made by other companies to our system, but it is hard to expect full integration among them,” said Jung.“We want to make Relate an all-in-one solution that can address multiple issues so our clients don’t have to shop for other software.”As part of its efforts to expand Relate’s services, the Korean startup plans to launch an e-mail campaign feature by the end of this month, the CEO said.
It may look like David versus Goliath, but Y Combinator-backed Relate has found a sweet spot where it can beat Salesforce in the sales customer relationship management (CRM) market without taking on the global CRM giant across all service lines.“Our software offers services optimized for best practices,” Jung Sangyong, co-founder and chief executive officer of Pixelic Inc., said in an interview with The Korea Economic Daily last week.“Our product is easier to use than Salesforce's and offers streamlined features.
After a decent start, the Korean CRM underdog is eyeing a faster growth trajectory with relentless product upgrades, catering to its clients' demands and their growth.“I want to see our revenue grow at a faster pace,” said Jung.“Since the official launch, we have constantly upgraded Relate for further growth and are now preparing to offer additional services.” NEXT STEP, A COMPOUND STARTUPFor rapid growth, the Korean startup has departed from conventional startup wisdom, which says that a startup should build software with a narrow pick-and-stick approach to address a single problem.
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