The company will foster NOL Universe into a mega OTA platform that will offer its users not only booking services for a wide range of travel products, such as air tickets, accommodations, car rentals and more, but also experiences like dining out, shopping and community activities.“NOL Universe will set a new path in the travel and recreation market at home and abroad with maximized synergies between the two platforms, distinguished services and outstanding technology,” said Yanolja’s co-founder and Chief Executive Lee Sujin.
SoftBank-backed Yanolja Co., South Korea’s top travel and accommodation booking platform operator, on Friday introduced a new platform called NOL Universe, launched via a merger of its two online travel agency (OTA) subsidiaries – Yanolja Platform and InterparkTriple Corp.
The merger is expected to integrate overlapping businesses between Yanolja and InterparkTriple to improve business efficiency, while allowing them to access each other’s massive data built over decades to create better services powered by artificial intelligence technology, the company said.
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