Yan Lim on women’s thought leadership: AI-driven insights help, but authenticity remains key

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Yan Lim on women’s thought leadership: AI-driven insights help, but authenticity remains key - e27

Quick Summary:

In an email interview, Yan Lim, CEO & Chief Gladiator, iOli Communications, answers the big question that might be on our mind recently: How does the rising popularity of AI affect public relations (PR)? “AI is transforming PR by making data analysis, media monitoring and content creation more efficient.

For women entrepreneurs and leaders, she points out that AI-driven insights can help refine messaging and target audiences more effectively.

She shares with e27 how women can leverage public relations to establish themselves as thought leaders in their industry and explore the potential future of PR itself.