Xiaohongshu carves a niche with otome games but struggles to expand in gaming

Quick Summary:

The platform thrives as a hub for otoge fans but struggles to translate its success into broader gaming genres, where bigger players dominate.

The post Xiaohongshu carves a niche with otome games but struggles to expand in gaming appeared first on KrASIA.

For many players, the experience extends well beyond the screen.

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Article Details

Author / Journalist: 36Kr English

Category: TechnologyStartupsBusiness

Markets: ChinaOman

Topics: Xiaohongshu Otome Content Game Marketing Douyin Users Xiaohongshu’s Gaming Games Platform

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-01-15 @ 08:45:55 (15 hours ago)

News Timezone: GMT +8:00

News Source URL: kr-asia.com

Language: English

Article Length: 120 words

Reading Time: 1 minutes read

Sentences: 63 lines

Sentence Length: 2 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © KrASIA

News ID: 25172990

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About KrASIA

Main Topics: TechnologyStartupsBusiness

Official Website: kr-asia.com

Update Frequency: 4 posts per day

Year Established: 2017

Headquarters: China

News Last Updated: 15 hours ago

Coverage Areas: China

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

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API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #79

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