Xiaohongshu campaigns offline with free eggs to hatch new user growth

Quick Summary:

Targeting China’s lower-tier cities, the platform’s campaign reflects a shift toward sustainable growth and user retention.

The post Xiaohongshu campaigns offline with free eggs to hatch new user growth appeared first on KrASIA.

Offline promotional campaigns aren’t new.

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Article Details

Author / Journalist: 36Kr English

Category: TechnologyStartupsBusiness

Markets: China

Topics: 36kr Users Xiaohongshu Million Douyin Active Promotional User 2024 Offline Platform’s

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-01-10 @ 00:30:45 (15 hours ago)

News Timezone: GMT +8:00

News Source URL: kr-asia.com

Language: English

Article Length: 135 words

Reading Time: 1 minutes read

Sentences: 51 lines

Sentence Length: 3 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © KrASIA

News ID: 25021359

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About KrASIA

Main Topics: TechnologyStartupsBusiness

Official Website: kr-asia.com

Update Frequency: 4 posts per day

Year Established: 2017

Headquarters: China

News Last Updated: 9 hours ago

Coverage Areas: China

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #79

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