X changes creator payouts to depend on engagement, not ads

Quick Summary:

As X continues to alienate advertisers, even recently suing a group over their boycott of the platform, the company is shifting its creator payments policy to be less dependent on ads.

Before, creators would be paid a percentage of the ad revenue from ads shown in their replies.

X did not share if and how creator payout percentages would change, but seems to be suggesting that they’ll increase because of the increased opportunities for engagement, now that payments aren’t ad-dependent.

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Article Details

Author / Journalist: Sarah Perez

Category: Technology

Markets: United States

Topics: Twitter Social Twitter/x Engagement

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-10-09 @ 18:59:40 (11 hours ago)

News Timezone: GMT -5:00

News Source URL: techcrunch.com

Language: English

Article Length: 553 words

Reading Time: 4 minutes read

Sentences: 23 lines

Sentence Length: 25 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © TechCrunch

News ID: 22970974

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