With Utter Self-Seriousness, Maker of Oreos Admits It's Using AI To Create New Flavors, Even Though Machines Cannot Taste

Quick Summary:

As the Wall Street Journal reports, Mondelez — the company that manufactures Oreos, Chips Ahoy, Clif Bars and other popular snacks — has developed a new AI tool to discover new flavors for its brands.

Flavor Discovery The company behind Oreo cookies has, by its own admission, been quietly creating new flavors using machine learning.

Used in more than 70 of the company's products, this machine learning tool is different from generative AI tools like ChatGPT and more akin to the drug discovery algorithms used by pharmaceutical companies to find and test new medications rapidly.

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Article Details

Author / Journalist: Noor Al-Sibai

Category: Technology

Markets: United States

Topics: Food Machine learning The digest Cookies Artificial Intelligence

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-12-21 @ 14:30:03 (1 days ago)

News Timezone: GMT +8:00

News Source URL: futurism.com

Language: English

Article Length: 487 words

Reading Time: 3 minutes read

Sentences: 15 lines

Sentence Length: 33 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Futurism

News ID: 24575929

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