The company is leveraging Bed Bath & Beyond’s deep name recognition and plans to develop a gallery of retail brands ranging from luxury to off-price.
Beyond plans to use Salesforce Data Cloud to unify customer data.“Our work with Salesforce signifies a new era for Beyond, with digital at the forefront of our growth initiatives,” Carlisha Robinson, Beyond’s chief customer officer, said in a May 1 announcement.“Through our expanded collaboration, we will harness the capabilities of the Einstein 1 Platform, including Data Cloud, to tap the power of AI and data to reach our customers in a more personalized way and drive loyalty providing the same unique and tailored experience shopping online as they get when they walk into a retail store,” Robinson said.
Instead, “what they did is they took the [Overstock] website and they literally painted it blue and changed the logo.… And when the company did that, the Overstock customer arrived at the party that they normally went to every single day and they knocked on the door and the people that answered the door were different and they didn’t tell anybody why,” Lemonis said in his Chicago speech.“I came through an activist investor and pushed all the idiots out of the room.
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