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With new leaders and a new plan will Beyond’s ‘gallery of brands’ succeed?

Retail Dive LogoRetail Dive6d ago

With new leaders and a new plan will Beyond’s ‘gallery of brands’ succeed? - Retail Dive

Quick Summary:

The company is leveraging Bed Bath & Beyond’s deep name recognition and plans to develop a gallery of retail brands ranging from luxury to off-price.

Beyond plans to use Salesforce Data Cloud to unify customer data.“Our work with Salesforce signifies a new era for Beyond, with digital at the forefront of our growth initiatives,” Carlisha Robinson, Beyond’s chief customer officer, said in a May 1 announcement.“Through our expanded collaboration, we will harness the capabilities of the Einstein 1 Platform, including Data Cloud, to tap the power of AI and data to reach our customers in a more personalized way and drive loyalty providing the same unique and tailored experience shopping online as they get when they walk into a retail store,” Robinson said.

Instead, “what they did is they took the [Overstock] website and they literally painted it blue and changed the logo.… And when the company did that, the Overstock customer arrived at the party that they normally went to every single day and they knocked on the door and the people that answered the door were different and they didn’t tell anybody why,” Lemonis said in his Chicago speech.“I came through an activist investor and pushed all the idiots out of the room.


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Article Details

Author / Journalist: Nate Delesline III

Category: EconomyBusiness

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-08-26 @ 12:34:00 (6 days ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 2087 words

Reading Time: 12 minutes read

Sentences: 76 lines

Sentence Length: 28 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 22267886

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About Retail Dive

Retail Dive Logo

Main Topics: EconomyBusiness

Official Website: retaildive.com

Year Established: 2012

Headquarters: United States

News Last Updated: 2 days ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #56

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