Winners and losers of Black Friday 2024

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The story "Winners and losers of Black Friday 2024" was covered 4 days ago by Retail Dive, a news publisher based in United States.

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Retail Dive 4d ago

Winners and losers of Black Friday 2024 - Retail Dive

Quick Summary:

With deals all spread out and e-commerce surging even on Thanksgiving Day, the red-letter event seems to be losing its punch.

A fifth of those surveyed by Adobe said they used chatbots to find deals, with 19% using them to find items and 15% using them for brand recommendations.“Digital retailers who are using generative AI and agents in their customer service experiences saw a nine percent higher conversion rate compared to those who are not,” Caila Schwartz, director of consumer insights at Salesforce, said in emailed comments.“For an industry that is often concerned with margins, especially ahead of rising costs in 2025, this percent increase is a game-changer.

Additionally, many retailers have extended Black Friday deals to widen the shopping window, offering consumers more time to find discounts and spread out their shopping across the holiday period.