Will third time be the charm for Shein as it relaunches in India on Reliance’s back?

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Will third time be the charm for Shein as it relaunches in India on Reliance’s back? - YourStory

Quick Summary:

As Shein takes another chance at India's fast fashion landscape after five years, it is up against domestic players as well as growing constraints within its China-backed supply chain.

According to media reports, Reliance has agreed with Shein to manufacture in India and supply products under the Shein website in return for a licensing fee, however no other details of the partnership were revealed.

While Shein can heavily rely on its Chinese supply chain for its business in the rest of the world, the equation is a little different with India.“They [referring to Shein] will not be able to rely solely on imports.