Why Home Depot is turning to DIY as its retail media network scales up

Quick Summary:

Executives at Advertising Week detailed how the home improvement retailer added a self-service offering to Orange Apron Media.

NEW YORK — Home Depot continues to expand the capabilities of its retail media network as the channel surges amid investment from competitors in the retail vertical and beyond.

Ad-serving company Kevel announced today (Oct.8) that Orange Apron Media will use its API-based Retail Media Cloud solution to help power its media offering.

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Article Details

Author / Journalist: Chris Kelly

Category: EconomyBusiness

Markets: United States

Topics: Orange Retail Platform Week Access Media Apron Offering Depot Panel Company

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-10-09 @ 10:29:00 (1 days ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 843 words

Reading Time: 5 minutes read

Sentences: 21 lines

Sentence Length: 41 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 22972337

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Main Topics: EconomyBusiness

Official Website: retaildive.com

Year Established: 2012

Headquarters: United States

News Last Updated: 2 days ago

Coverage Areas: United States

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Publication Timezone: GMT +8:00

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Publisher ID: #56

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