Why Google Shopping turned holiday gift-giving into a game show

Quick Summary:

A campaign around the friendly competition of gifting also includes ads with Dwyane Wade and Gabrielle Union, and Charli XCX and Troye Sivan.

Google leveraged similar relationships in earlier ads that are part of its holiday campaign.

The campaign will run through Dec.5 across connected TV and social channels including TikTok, Reddit, Meta and Snap, with additional content from Google and partners like Anomaly.

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Article Details

Author / Journalist: Chris Kelly

Category: EconomyBusiness

Markets: United States

Topics: Union Campaign Gift Wade Game People Holiday Google Shopping Friendly Competition

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-12-03 @ 07:00:00 (1 days ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 628 words

Reading Time: 4 minutes read

Sentences: 21 lines

Sentence Length: 30 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 24093557

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About Retail Dive

Main Topics: EconomyBusiness

Official Website: retaildive.com

Update Frequency: 7 posts per day

Year Established: 2012

Headquarters: United States

News Last Updated: 13 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

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Publisher ID: #56

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