Why Burger King's Mouldy Whopper was pure marketing genius

Quick Summary:

Discover how Burger King's daring "mouldy Whopper" campaign broke norms, sparked debates, and boosted sales by showing preservative-free food.

By showcasing the natural decay of their burgers, Burger King sent a powerful message about their dedication to fresh, high-quality ingredients.

The "Mouldy Whopper" campaign was a stroke of genius and successfully grabbed attention and sparked conversations.

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Article Details

Author / Journalist: Aasma Khan

Category: StartupsEconomyBusiness

Markets: India

Topics: Campaign Fast-food Burger Policy Marketing Mouldy Generated Food Whopper King Privacy

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-12-04 @ 11:02:06 (22 hours ago)

News Timezone: GMT +8:00

News Source URL: yourstory.com

Language: English

Article Length: 467 words

Reading Time: 3 minutes read

Sentences: 35 lines

Sentence Length: 14 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © YourStory

News ID: 24117144

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About YourStory

Main Topics: StartupsEconomyBusiness

Official Website: yourstory.com

Update Frequency: 8 posts per day

Year Established: 2008

Headquarters: India

News Last Updated: 9 hours ago

Coverage Areas: India

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

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API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #44

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