Why building user communities is far better than paid advertising

Quick Summary:

While both are necessary for business growth, most companies focus on paid advertising instead of building communities within their apps.

Why not leverage both tools together?

With social distancing measures in place due to COVID-19, a lot of people turned to their social apps to stay connected with their community.

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Article Details

Author / Journalist: Angelique Parungao

Category: StartupsTechnology

Markets: Singapore

Topics: Community Marketing Advertising User Engagement

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-24 @ 01:51:41 (12 hours ago)

News Timezone: GMT +8:00

News Source URL: e27.co

Language: English

Article Length: 1564 words

Reading Time: 9 minutes read

Sentences: 1 lines

Sentence Length: 1564 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © e27

News ID: 23783757

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About e27

Main Topics: StartupsTechnology

Official Website: e27.co

Update Frequency: 6 posts per day

Year Established: 2006

Headquarters: Singapore

News Last Updated: 11 hours ago

Coverage Areas: Singapore

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #10

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