When innovation backfires: What 2024’s marketing fails teach us about sensitivity and strategy

Quick Summary:

Marketing missteps often stem from poorly planned messaging or a lack of cultural sensitivity.

Experts suggest their views on how to handle these issues and where to draw the line to maintain a positive brand image.

Social media, search engines, and emails allow firms to reach specific audiences without overspending, offering scalable solutions that fit diverse marketing needs.

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Article Details

Author / Journalist: Trisha Medhi

Category: StartupsEconomyBusiness

Markets: India

Topics: Messaging Campaign Marketing Brands Campaigns Audiences Advertising Startups Audience Digital Line

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-12-27 @ 01:30:00 (1 days ago)

News Timezone: GMT +8:00

News Source URL: yourstory.com

Language: English

Article Length: 1346 words

Reading Time: 8 minutes read

Sentences: 68 lines

Sentence Length: 20 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © YourStory

News ID: 24683485

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About YourStory

Main Topics: StartupsEconomyBusiness

Official Website: yourstory.com

Update Frequency: 9 posts per day

Year Established: 2008

Headquarters: India

News Last Updated: 13 hours ago

Coverage Areas: India

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #44

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