What to know about privacy laws when collecting personal data on shoppers

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The story "What to know about privacy laws when collecting personal data on shoppers" was covered 3 days ago by Retail Dive, a news publisher based in United States.

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Retail Dive 3d ago

What to know about privacy laws when collecting personal data on shoppers - Retail Dive

Quick Summary:

Retailers have moved away from collecting identifiable information from consumers, but need to be aware of requirements for the personal data they do gather, an Albertsons privacy official said.

Direct data is personal information gathered right from the consumer and, according to Tobel, is the most impactful when it comes to creating creative and inspirational ways to engage customers.

Data clean rooms — secure and controlled spaces where multiple companies can compile data for joint analysis — can be an effective way to move forward with personalization-focused retail media efforts, as they are a “great privacy-conscious way to work with … consumers’ data,” Tobel said.