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What to know about holiday consumers this year

Retail Dive LogoRetail Dive21h ago

What to know about holiday consumers this year - Retail Dive

Quick Summary:

How much will this year’s anomalies — including a presidential election, inflation and a super-short season — affect shopping in 2024?

With this year’s particular quirks — including an unusually short period between Black Friday and Christmas Day, a presidential election and the fallout from inflation — what will consumers do?

It may affect marketing, however, according to Kelly Pedersen, partner at PwC, because campaigns are taking up so much air time with their own advertising.“We expect some retailers to go heavy early on, probably dissipate a little bit mid-holiday season, and then back at it again in late November,” he said.“So it could be a really good time for consumers to shop right now.


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Article Details

Author / Journalist: Daphne Howland

Category: EconomyBusiness

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-10-15 @ 07:00:00 (21 hours ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 1180 words

Reading Time: 7 minutes read

Sentences: 39 lines

Sentence Length: 31 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 23074797

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About Retail Dive

Retail Dive Logo

Main Topics: EconomyBusiness

Official Website: retaildive.com

Update Frequency: 6 posts per day

Year Established: 2012

Headquarters: United States

News Last Updated: 15 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #56

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It's most recent story was published 15 hours ago.

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  • News ID: #23074797
  • URL: https://beamstart.com/news/what-to-know-about-holiday-17289959756316

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