What should multinationals do to win the digital race?

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"The overall time and efforts MNEs invest in developing and operating digital platforms impact their international sales in this fast-moving global technological era,” says Li Jingyu, Assistant Professor of the Department of Management at the Chinese University of Hong Kong (CUHK) Business School.

The study titled Digital platform attention and international sales: An attention-based view was co-authored with Pan Yigang of York University, Caleb Tse of Nanyang Technological University, and Yang Yi of Shanghai Jiao Tong University.

The content of this article has been produced by our advertising partner.]   As part of the world’s second-largest economy, Chinese enterprises have become increasingly important in global business and are actively expanding their digital outreach.

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Article Details

Author / Journalist: Advertising partner

Category: Business

Markets: Hong KongChinaJapan

Topics: Sales Digital International University Mnes Attention Professor Chinese Business Platforms Global

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-01-09 @ 00:00:16 (15 hours ago)

News Timezone: GMT +8:00

News Source URL: scmp.com

Language: English

Article Length: 324 words

Reading Time: 2 minutes read

Sentences: 13 lines

Sentence Length: 25 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © SCMP

News ID: 24978756

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