WeTV Partners With Magnite to Enhance Video Inventory Monetisation

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The story "WeTV Partners With Magnite to Enhance Video Inventory Monetisation" was covered 2 weeks ago by GlobeNewswire, a news publisher based in China.

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GlobeNewswire 2w ago

WeTV Partners With Magnite to Enhance Video Inventory Monetisation - GlobeNewswire

Quick Summary:

BidLink solution within Magnite’s SpringServe ad server to support WeTV in scaling programmaticallySINGAPORE, Dec.02, 2024 (GLOBE NEWSWIRE) -- Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, announced that WeTV has selected Magnite’s ad tech stack to enhance monetisation of its video inventory.

"This mission requires a forward-thinking partner who can provide the technology and strategic guidance we need to be successful, and we look forward to leveraging Magnite's expertise to provide the technology and strategic support to turn this vision into reality.” "We’re excited to be supporting one of Southeast Asia’s largest video streaming platforms in their quest to scale programmatically while preserving the experience for viewers,” said Gavin Buxton, Managing Director, Asia at Magnite.

Having launched in Southeast Asia in 2019, WeTV delivers premium Chinese dramas, variety shows, anime, as well as original and local content across the region and continues to grow exponentially year over year as streaming becomes a mainstay in consumer budgets.