Water bottle Owala is to Gen Z what Stanley Cup is to millennials: ’emotional support.’ Inside the rapidly growing family business’ success story

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Water bottle Owala is to Gen Z what Stanley Cup is to millennials: ’emotional support.’ Inside the rapidly growing family business’ success story - Fortune

Quick Summary:

Owala water bottles are a sensation among Gen Zers thanks to social media and an emotional connection.

What’s different, he says, is Owala’s ability to bring excitement for something as mundane as water drinking.“We hear from people over and over and over again: ‘So I was skeptic.

Collectively, this marketing success has helped propel Owala to be the bottle of choice for thousands of Gen Zers.