Vietnam’s tourism industry is taking a significant leap forward as Sun Group, a leading tourism developer in Asia, partners with global payment giant Visa to integrate cutting-edge digital payment solutions into the Visit Vietnam platform.
This strategic collaboration, officially announced on December 20, 2025, in Phu Quoc, aims to enhance the travel experience for millions of international visitors by offering seamless, secure, and personalized payment options.
The Dawn of Digital Transformation in Vietnam’s Tourism
The partnership is a cornerstone of Vietnam’s broader vision to become a premier global travel destination by leveraging technology.
With the launch of the government-endorsed Visit Vietnam platform, travelers can now plan trips, book services, and make payments effortlessly, all while benefiting from Visa’s AI-powered payment technology.
A Historical Push for Tourism Growth
Vietnam has seen a steady rise in tourism over the past decade, with destinations like Phu Quoc, Da Nang, and Hanoi attracting millions annually, especially from markets like South Korea and China.
Sun Group, known for iconic projects such as the Golden Bridge in Da Nang, has been instrumental in elevating Vietnam’s tourism infrastructure, and this partnership with Visa marks a new chapter in digital innovation.
Impact on Travelers and the Industry
For travelers, this means faster transactions, exclusive offers, and curated recommendations tailored through data-driven insights provided by Visa’s technology.
The collaboration also promises to boost Vietnam’s tourism revenue by making cashless travel more accessible, aligning with global trends toward digital payments.
Industry experts predict that this move will strengthen Vietnam’s position in the competitive Southeast Asian tourism market, potentially rivaling destinations like Thailand and Singapore.
Looking Ahead: Sustainable and Scalable Growth
Looking to the future, the Sun Group-Visa alliance is set to drive sustainable tourism growth, with plans to expand the platform’s features and integrate more personalized experiences by 2026.
This initiative also underscores Vietnam’s commitment to adopting smart tourism solutions, setting a benchmark for other nations to follow in the post-pandemic travel recovery era.
As Vietnam continues to innovate, the world watches how this digital transformation will shape the future of travel in the region.
Maria Lourdes
