VietJet promotion for 'eco-friendly' budget air tickets scrapped after greenwash ruling by Singapore ad watchdog

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Eco-Business 1d ago

VietJet promotion for 'eco-friendly' budget air tickets scrapped after greenwash ruling by Singapore ad watchdog - Eco-Business

Quick Summary:

The airline breached the city-state's advertising code as "consumers could not be assured of flying...and realising the claimed reductions in fuel consumption".

It marks the second time an ad has been nixed in Singapore for greenwash.

The social media and public relations campaign has been removed after the Advertising Standards Authority of Singapore (ASAS) concluded that it breached the country’s advertising code by making the unsubstantiated claim that air travel is beneficial to the environment.