Viacom18 delivers historic Olympics presentation, streaming breaks records

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Viacom18 delivers historic Olympics presentation, streaming breaks records - Business Standard

Quick Summary:

Coca-Cola India Limited and Herbalife were Associate Partners while other top advertisers included RBI, AMFI, Aditya Birla Capital, Air India, Bacardi Martini India Limited, and MRF among others.

As many as 69 brands, most to date in the history of Olympics broadcasting in India, saw the value in associating with the quadrennial spectacle leading to advertising revenue increasing 2.6x over the previous edition.

The 17 sportswise feeds and three curated feeds, all available in 4K gave viewers the ability to track the finest athletes in the world in action at Paris 2024.