Vernacular Advertising Can Help Brands Engage With Users Effectively And Authentically: Josh’s Umang Bedi

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Globally, the explosion of short-form video formats such as TikTok, Instagram Reels and YouTube Shorts has revolutionised digital marketing.

Inc42: Tell us more about the short-video advertising trends that brands should watch out for in 2022?

Umang Bedi: Providing content in local languages is a vital strategy for companies aiming to tap into a new user base.

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Article Details

Category: Startups

Topics: Features B2C BrandLabs Undefined

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2022-06-30, 08:05:11

News Timezone: GMT +5:00

News Source URL: inc42.com

Language: English

Reading Time: 7 minutes read

Article Length: 1160 words

Coverage Area: India

Availability: Desktop Web, Mobile Web

News ID: 22059

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About Inc42

Main Topics: Startups

Official Website: inc42.com

Update Frequency: 15 posts per day

Year Established: 1975

Headquarters: India

News Last Updated: 12h ago

Coverage Areas: India

Ownership: Independent Company

Publication Timezone: GMT +5:00

News Language: English

RSS Feed: Available (XML)

Website Security: Secure (HTTPS)

Publisher ID: #52

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