Vans refreshes Roblox activation with ‘phygital’ maneuver

Quick Summary:

To drive traffic to the space, which reached 100 million visits last year, the brand is dropping a virtual version of a new shoe prior to its in-store release.

Players will be able to perform new tricks to both unlock locations and earn points towards avatar customization.

What hasn’t changed for Vans World is the focus on skateboarding.

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Article Details

Author / Journalist: Sara Karlovitch

Category: EconomyBusiness

Markets: United States

Topics: Global Shoe Roblox Vans Last Activation Brand Virtual World First Year

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-07-12 @ 14:39:00 (4 days ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 430 words

Reading Time: 3 minutes read

Sentences: 17 lines

Sentence Length: 26 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 21653862

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About Retail Dive

Main Topics: EconomyBusiness

Official Website: retaildive.com

Year Established: 2012

Headquarters: United States

News Last Updated: 1 days ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

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Publisher ID: #56

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